GuenGuel is mainly dedicated to the Production of Special Fine Fibers from Patagonia. It follows a scheme based on the Sustainable Breeding of the Guanaco, wild camelid originating in Patagonia and possessor of a fiber of recognized quality for the textile industry, destined to the manufacture of high value garments.
GuenGuel arises from the search for alternatives of diversification by a traditional family of producers, who since 1920 are engaged in Patagonia to the traditional productive activity of the region: sheep breeding for wool. Faced with a structural crisis that the sheep sector was going through in the 1990s, the Mazquiarán family understood that it was necessary to form the GuenGuel Project, in order to diversify the traditional production profile.
Now, in the XXI Century, GuenGuel is in excellent conditions to generate increasing and predictable amounts of high quality Special Fine Fibers, produced in the Argentine Patagonia in a sustainable way. It has the legal permits of the organisms of control of wild fauna, and of the official organisms of planning of the development, for the start-up of the breeding and sustainable operation of the guanaco.
Thanks to the incorporation of all its production systems within the Organic Certification scheme, GuenGuel can commercialize the products under the status of "Full Organic", allowing to take advantage of an important unsatisfied demand of extra-fine fibers in the international market.
It is taken as an element referring to the guanaco from the meaning of the Tehuelche voice "Guenguel" which means "White Panza". To identify the brand, the NAU ("Guanaco" in tehuelche) is chosen as a symbol, but in the form of native representation. It is important to rescue the form and use that the aborigines gave him out of respect for the project and the Patagonian aboriginal culture. This symbol also expresses the union of all the elements of nature: air, water, fire and earth.
The upper and lower spots indicate white spots of guanaco seen from the side. All these elements are conjugated to each other, to give shape to a symbol that represents the guanaco in its environment and in its natural habitat. The color is defined from the chroma used by the aborigines to represent the hunting scenes in the caves.
Throughout its 20-year career, GuenGuel has accumulated awards and recognitions that certify its work as a minimum impact, in addition to demonstrating its commitment to the well-being of Patagonia.